Blog/ Portfolio
Writing that aims to earn its place on the page and earn results for your business.
Is SEO Ongoing? The Proven Case for Ongoing Maintenance
SEO is an ongoing process essential for maintaining online visibility. It requires regular updates, monitoring of competitors, and refreshing content to adapt to algorithms and industry changes. Solopreneurs should establish a manageable routine, including weekly, monthly, and quarterly checks, to ensure their SEO strategy remains effective over time.
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GEO, AEO, LLMO: The Definitive Content Writer’s Guide to the Acronym War of 2026
Quick Takeaways At some point in the past six months, your LinkedIn feed started looking like an alphabet soup. GEO. AEO. LLMO. AIO. GAIO. AISO. If you’re a content writer trying to figure out what any of this means for your actual work, not for a vendor pitch, but for next Tuesday’s article, you’ve probably…
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My SEO journey 2026: Valuable lessons learned
Month two of my SEO journey, what false confidence costs you, what the data actually showed, and why fixing broken things IS progress.
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How to Get Your Content Cited by ChatGPT or Perplexity in 2026
To get your content cited by ChatGPT or Perplexity, structure every H2 section with a direct 40 to 60-word answer at the top, use question-format headings, and add FAQ schema. AI engines extract passages, not pages, so domain authority matters less than you would think in this case. 60% of AI-cited pages don’t rank in…
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How to Build Topical Authority on a New Website (With No Backlinks)
Topical authority is essential for new sites, allowing them to rank higher than established ones by building interconnected content on a narrow topic. Google’s updates emphasize that a cohesive cluster of articles is more effective than a single lengthy piece. Internal linking and structured clusters enhance visibility and trust, paving the way for growth.
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SEO Content Writer for B2B SaaS: What to Actually Look For
The content emphasizes the importance of hiring skilled writers for B2B SaaS content, focusing on the need for domain expertise and understanding of search intent. It highlights key traits such as the ability to produce ranked content, challenge weak briefs, and adapt to new trends like Generative Engine Optimization. Testing candidates through practical assignments is…
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GEO for Content Writers: How to Be Cited by AI
The rise of AI platforms like ChatGPT and Google AI Overviews has shifted the focus for content writers from traditional SEO to Generative Engine Optimization (GEO). GEO emphasizes structure and content that facilitates AI citation, emphasizing the need for answer capsules, fact-dense writing, and named sources to improve visibility and citation within AI-generated answers.
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Learning SEO from Scratch: A Month 1 Field Report
In Month 01 of documenting the journey from content writer to SEO strategist, the author explores the complexities of SEO, including free courses and tools, and the significance of establishing a solid baseline for future growth. Understanding SEO requires patience, as results come slowly and are inherently unpredictable.
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How to Write a Landing Page That Actually Converts (With Examples)
The median landing page conversion rate is 6.6%, highlighting the importance of effective copy over design. Strong landing pages require a single, focused call to action and should be written at a plain, accessible reading level to enhance conversion rates. The best landing pages adhere to the Rule of One, targeting one audience with one…
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B2B vs B2C writing: what changes when you switch niches as a freelancer
B2B and B2C writing differ significantly in audience, tone, and goals. B2B targets professionals requiring detailed, logical content, while B2C focuses on emotional engagement for individual consumers. B2B content prioritizes depth and credibility for informed decisions, whereas B2C emphasizes quick purchases through relatable and visually appealing messaging.
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