Blog/ Portfolio
Writing that aims to earn its place on the page and earn results for your business.
How to Build Topical Authority on a New Website (With No Backlinks)
Topical authority is essential for new sites, allowing them to rank higher than established ones by building interconnected content on a narrow topic. Google’s updates emphasize that a cohesive cluster of articles is more effective than a single lengthy piece. Internal linking and structured clusters enhance visibility and trust, paving the way for growth.
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SEO Content Writer for B2B SaaS: What to Actually Look For
The content emphasizes the importance of hiring skilled writers for B2B SaaS content, focusing on the need for domain expertise and understanding of search intent. It highlights key traits such as the ability to produce ranked content, challenge weak briefs, and adapt to new trends like Generative Engine Optimization. Testing candidates through practical assignments is…
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GEO for Content Writers: How to Be Cited by AI
The rise of AI platforms like ChatGPT and Google AI Overviews has shifted the focus for content writers from traditional SEO to Generative Engine Optimization (GEO). GEO emphasizes structure and content that facilitates AI citation, emphasizing the need for answer capsules, fact-dense writing, and named sources to improve visibility and citation within AI-generated answers.
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Learning SEO from Scratch: A Month 1 Field Report
In Month 01 of documenting the journey from content writer to SEO strategist, the author explores the complexities of SEO, including free courses and tools, and the significance of establishing a solid baseline for future growth. Understanding SEO requires patience, as results come slowly and are inherently unpredictable.
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How to Write a Landing Page That Actually Converts (With Examples)
The median landing page conversion rate is 6.6%, highlighting the importance of effective copy over design. Strong landing pages require a single, focused call to action and should be written at a plain, accessible reading level to enhance conversion rates. The best landing pages adhere to the Rule of One, targeting one audience with one…
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B2B vs B2C writing: what changes when you switch niches as a freelancer
B2B and B2C writing differ significantly in audience, tone, and goals. B2B targets professionals requiring detailed, logical content, while B2C focuses on emotional engagement for individual consumers. B2B content prioritizes depth and credibility for informed decisions, whereas B2C emphasizes quick purchases through relatable and visually appealing messaging.
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SaaS Content Strategy: How to Build One That Actually Drives Signups
A SaaS content strategy is the difference between a blog that generates signups and one that generates nothing. Most SaaS companies publish content, but very few publish content that actually converts. Here is how to build one that does.
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The Loneliness Economy: Why We’re Paying for Things Our Grandparents Got for Free
This is an article on modern-day loneliness. It discusses why people are lonely and what causes it, and also compares modern-day life to life before the Industrial Revolution. Also talks about if technology we possess in our daily life helps or hurts us.
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What Is SEO Writing? (And Why Your Blog Needs It)
SEO writing is the difference between content that gets found and content that disappears. Here is exactly what it is and why it matters. This article will walk you through what SEO writing actually is, why it matters more than most business owners realise, and what separates content that gets found from content that disappears…
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What Is B2B Content Marketing? A Research-Backed Guide
B2B content marketing is how businesses attract the right clients, and this guide breaks down exactly how to build a strategy that works.
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